Campaign film and imagery for premium brands

Brief us tonight. Review it tomorrow.

A brief and a product photo in by evening. Campaign film, product imagery and every format on your desk by morning, at the standard your price demands.

Send a brief How it works

Sound familiar?

The problems premium brands bring us.

Speed

The launch is next week. The film is still in a meeting.

You send the brief tonight. You watch the first cut with your coffee.

Volume

You have a single photo of the product. The media plan needs a full set.

A single packshot becomes the hero, the lifestyle set, every colourway and every size.

Consistency

Every supplier, a different shade of your brand colour.

A single studio, a single grade. Film, stills and banners read as the same campaign.

Accuracy

The AI campaign looked great. The product in it did not exist.

Every frame is checked against the real product before it leaves. Silhouette, colour, wordmark.

How it works

Brief. Produce. Review.

Evening
Send the brief
The product photo, the message, the placements. A single email. Nothing to install.
Overnight
We produce
Film, stills and cutdowns, a single grade across all of them, checked against the real product. Nobody on your side stays up.
Morning
You review
Finished directions, not endless options. Notes go in by lunch, the revision lands the same day.

Why it is different

AI is the tool. The taste is ours.

Anyone can generate an image. Knowing which frame is right, why the light is wrong, and what the brand would never do is a creative director's job, and it does not come with the software. Night Jaguar is run by people who have spent their careers on set, in the edit and in the client room. The pipeline moves fast because the judgement behind it was earned slowly.

Direction first

A point of view before a pixel

Every brief gets a creative direction, a reference set and a reason before anything is generated. The tools follow the idea, never the other way round.

Human sign-off

A director approves every frame

Nothing leaves the studio on the strength of a prompt. Someone who has shot the real thing decides what is finished and what goes back.

Product truth

Checked by eye against the real product

Silhouette, construction, colour, wordmark. The people checking have handled the product, so the campaign never sells something that does not exist.

What you get

Everything a launch needs, from a single brief.

Film

Campaign film

The hero, its cutdowns and every placement version. The bumper, the vertical, the square that works muted.

Stills

Product imagery

Hero, lifestyle set, detail shots, every colourway and size the plan needs.

Seasons

Seasonal and market versions

Ramadan, National Day, White Friday. The master adapted per season and per market.

Archive to new

Last year's film and stills, re-cut and re-graded into this quarter. Nothing reshot.

Trusted by

Brands the team has shipped for.

The work

The briefs. What came back.

A selection. The full portfolio, case by case, is on the work page.

See all projects

Linda Farrow Eyewear launch

A single frame. Every world.

The brief: Launch a new frame across fashion, retail and social without a shoot in every location.
What came back: A single product reference carried through a pool deck, a museum, a dune, a convertible, a mirror and a still-life set. The frame shape, temple detail and lens tint hold in every image, so retail can crop any of them.
Why it works: A premium frame is sold on the world it sits in. Here it sits in all of them, from a single brief.

Modora Furniture imagery

Furniture in places furniture cannot go.

The brief: Furniture photography means freight, locations, and weeks of lead time. Modora needed a full catalogue that felt like a campaign.
What came back: Each piece placed in the environment that explains its character: a bed in a sandstone canyon, a chair on a dune, a bench in snow, a leather sofa on a shoreline, then the same pieces back in interiors for the product pages.
Why it works: The catalogue and the campaign became a single set of images. No truck left the warehouse.

Nike Saudi National Day 2026

The colour arrives on the body.

The brief: Every National Day campaign in the Gulf reaches for the same things. A flag, a palm, a falcon. Nike wanted the other way.
What came back: The national green lives in the product only. Everything around it is not green: indigo weaves, crimson velvet, aged brass, low domestic light. The majlis is the set. A day chapter and a night chapter, a single product palette, with family, kids and solo frames cut for nike.com and social.
Why it works: The country shows up as texture and as a room people recognise, not as a symbol pasted over a photograph.

Puma World Cup 2026 kit launch

A kit launch staged like a premiere.

The brief: Launch the Egypt World Cup kit with the current squad and the players who wore it before them.
What came back: The squad photographed in a red-lit theatre, the kit presented in a case, and a legends series that puts the 1998 shirt next to the 2026 one on the same faces. Crest, sponsor and pattern checked frame by frame.
Why it works: The launch tells the story of the shirt, not just the season. That is what a fan shares.

night jaguar

Send the brief tonight. See the cut tomorrow.

Start a brief

Email the product photo and what the campaign needs to say. We reply the same day with a confirmation and a review time.

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Problems
How it works
Why us
What you get
All work

Elsewhere

Studio hours

Dubai, United Arab Emirates
Briefs in by evening, Gulf time
Reviews from morning