Solutions · 2023 to 2026
Every brief we take is one of these. The work under each is the proof.
Solution 01
You have the photography. You need the film.
Challenge
Four campaign stills. No film budget. A hero film needed for launch week.
Idea
The stills become the cast, wardrobe and location.
Craft
A human creative director wrote the shot list and chose every cut. Product exact.
Outcome
A hero film for launch week, no reshoot.
Challenge
Short social films for back to school: kids, a school, a CG chicken, food styling and a billboard stunt.
Idea
Lunchbox Heroes. The nugget as the hero of the school day.
Craft
Every film directed shot by shot against the real pack. The director sold the whole story for about a tenth of what a single production day would have cost.
Outcome
Vertical films for social, no shoot day.
Challenge
Launch the ICE Professional range at Supercare and make a pharmacy haircare brand feel like a moment.
Idea
The Real Life GRWM. The bottles leave the bathroom and take over the city.
Craft
A cart that fills itself, a billboard on Sheikh Zayed Road, bottles the size of buildings on the highway, a lift packed with product. Every pack matched to the shelf.
Outcome
Four social films and an OOH story, no shoot day.
Solution 02
One product reference, placed anywhere you cannot shoot.
Nike · Al-Ittihad kits · PDP
Phone photos of the real shirts came in. Complete on-model product pages went out, ready for the store.
What we received · 5 phone photos of the real shirt
What came back · 4 on-model PDP frames
What we received · 7 phone photos of the real shirt
What came back · 4 on-model PDP frames
What we received · 5 phone photos of the real shirt
What came back · 5 on-model PDP frames
Crest, Flow and Al Balad sponsors, the milaf and TCL sleeve marks, the swoosh and the claw graphic sit where they sit on the real shirt, at the right size and colour.
The Aero-Fit rib, the grey collar knit and the gold side panels read on the body exactly as they do on the hanger. Nothing smoothed, nothing invented.
Seamless light grey backdrop, soft even light, neutral stance, and the same front, back, full-length and detail set for every SKU, framed the same way.
A cast that looks like the fans who buy the shirt: adults and kids, different ethnicities, every one shot to the same standard.
Mockup of the frames in place on a nike.com product page. Switch kits above to see each one.
Men's Nike Football Shirt
SAR 349
Select size Size guide
Men · Shown on model. Every frame generated from phone photos of the real shirt and checked against it.
Challenge
Launch a new frame across fashion, retail and social. No time for a shoot in every setting.
Idea
The frame is the constant. The world is the variable.
Craft
Pool deck, museum, dune, convertible, still life. Frame, temple and tint identical in every image.
Outcome
Stills and films from one brief, one grade.
Challenge
A full catalogue that felt like a campaign. No freight, no locations.
Idea
Give every piece the landscape that explains it.
Craft
A bed in a canyon, a chair on a dune, a bench in snow. Then the same pieces back in interiors.
Outcome
Catalogue and campaign from one set of images.
Solution 03
A range or a kit across every placement, one look end to end.
Challenge
The Adizero range launching across homepage, email and social, with days to do it and no shoot.
Idea
Speed as a feeling, not a stopwatch.
Craft
One blue for the whole system. Portraits close, product clean, copy short.
Outcome
Homepage, email and social as one kit.
Challenge
Launch the Kuwait national kits with the players themselves, one look from announcement to store window.
Idea
Energy Unlocked. Each player inside a ring of the line itself.
Craft
One light system across every player. Home blue, away gold, keeper aqua.
Outcome
Hero portraits, the trio, and a retail takeover across adidas stores.
Challenge
Launch the Egypt World Cup kit with the squad and the players who wore it before them.
Idea
A red-lit theatre instead of a pitch.
Craft
Squad portraits, a scrapyard for grit, and a legends series with the 1998 shirt beside the 2026 one.
Outcome
A full launch set fans shared before the retailer did.
The Countdown Is On
Wear the Legacy
Challenge
Every federation's kit, a tournament that runs for weeks. Open big, hold, peak at the end.
Idea
Give the tournament its acts. The Countdown Is On. Wear the Legacy. The Last Four.
Craft
Japan under torii gates, Argentina beside a green Falcon, Mexico against a mural. Every crest and sponsor checked.
Outcome
Every kit, one retailer, one typographic system.
Solution 04
The master, adapted for a moment or a market.
Challenge
Every National Day campaign reaches for a flag, a palm, a falcon. Nike wanted the other way.
Idea
The national green lives in the product only. The majlis is the set.
Craft
A day chapter and a night chapter. Indigo for daylight, crimson velvet and raking light for night.
Outcome
Family, kids and solo frames for nike.com and social.
Challenge
A city tee with a graphic that carries the whole idea. Dubai as co-star, not postcard.
Idea
Old Dubai, not new. The graphic on the chest is the hero in every frame.
Craft
A cast from the city. Natural light by day, on-camera flash at night.
Outcome
Day and night frames, every one usable as a product shot.
Solution 05
A campaign with its own visual language, from icon to billboard.
Challenge
A loyalty app that worked, earned, and looked like every other points programme.
Idea
Make the reward visible. Cashback becomes glass.
Craft
Mint and violet worlds, glass objects with real refraction, everyday casts with the app in hand.
Outcome
Key visuals, 3D icon library, retail, OOH and in-app.
Send the brief tonight. See the cut tomorrow.
© 2026 Night Jaguar. A production studio for premium brands.