The briefs.
What came back.

Challenge

Launch a new oversized frame across fashion, retail and social. The plan needed the frame in every setting a customer lives in; the calendar had room for none of them.

Idea

Treat the frame as the constant and the world as the variable. A single product reference, held exactly, carried into every scene a Linda Farrow customer already lives in.

Craft

Pool deck, museum, dune, convertible, dressing room, still life on marble and ice. The frame shape, temple detail and lens tint stay identical from image to image so retail can crop any of them without a retouch.

Outcome

Stills and films from a single brief, graded as a single campaign.

Challenge

A back-to-school campaign for chicken nuggets needed a set of short films for social: a cast of kids, a school, a CG chicken, food styling and a billboard stunt. On a normal production that is a location day, a studio day, a CG vendor and a food stylist before anyone touches the edit.

Idea

Lunchbox Heroes. The nugget as the hero of the school day: a hen walking her nuggets to the gate, a notebook doodle that cooks itself in the margin, a daydream in double maths, a billboard that pours into the street, and the golden close-up that pays it all off.

Craft

Every film was directed shot by shot, with the real pack and the real product as the reference, so the box on the billboard and the nugget in the air fryer are the ones on the shelf. The director sold the whole story, every film of it, for about a tenth of what a single production day would have cost, and the money went into more ideas instead of more crew.

Outcome

A set of vertical films for social with the campaign lockup on every ending, made without a shoot day.

Challenge

Every National Day campaign in the Gulf reaches for the same things. A flag, a palm, a falcon. Nike wanted the other way.

Idea

The national green lives in the product only. Everything around it is not green: indigo weaves, crimson velvet, aged brass, low domestic light. The majlis is the set.

Craft

The same rules held across every frame. The set is domestic. A day chapter and a night chapter, a single product palette: indigo for daylight and family, crimson velvet and hard raking light for night. Nothing monumental.

Outcome

Move Together. Wear the Legacy. Chase Tomorrow. Family, kids and solo frames cut for nike.com and social.

Challenge

The region's biggest sports retailer sells every federation's kit. The tournament runs for weeks. The work had to open big, hold through the group stage and peak at the end.

Idea

Give the tournament its acts. The Countdown Is On: every kit under a single amber light before a ball is kicked. Wear the Legacy: each shirt taken home to the country it belongs to. The Last Four: the semi-finals shot as fan energy, flash and polaroids on a night pitch.

Craft

Japan under torii gates, Argentina beside a green Falcon, Switzerland in the mountains, Mexico against a mural. Headlines per market in English and Arabic. Crest, sponsor and pattern checked on every kit.

Outcome

Every federation kit, a single retailer, a single typographic system, campaigns that read as a single body of work.

Challenge

Launch the Egypt World Cup kit with the current squad and the players who wore the shirt before them.

Idea

A red-lit theatre instead of a pitch. The kit presented in a case like something precious, then worn by the men who will carry it, then by the men who already did.

Craft

Squad portraits with the theatre behind them, a scrapyard for the grit, and a legends series that puts the 1998 shirt next to the 2026 one on the same faces. Crest, sponsor and pattern checked frame by frame.

Outcome

A full launch set and a legends series that fans shared before the retailer did.

Challenge

A loyalty app that nobody had a feeling about. It worked, it earned, and it looked like every other points programme in the region.

Idea

Make the reward visible. Cashback becomes glass: coins, gems, a padlock, a dallah, a shopping cart, a banknote, all rendered in the mint that owns the brand and dropped into the moments where people actually shop.

Craft

Mint and violet worlds, glass objects with real refraction, everyday casts in supermarkets and pharmacies with the app in hand. A single line does the work everywhere: every purchase pays you back.

Outcome

A complete campaign system: key visuals, 3D icon library, retail screens, OOH and in-app moments.

Challenge

Furniture photography needs costly sets, location scouting, product transport and long production timelines. Modora needed each product in its own environment while keeping design, materials, proportions and details accurate.

Idea

Give every piece the landscape that explains it. A bed in a sandstone canyon. A chair on a dune. A bench in snow. A leather sofa on a shoreline.

Craft

Art-directed environments built around each product's character, then the same pieces brought back into interiors for the product pages. Multiple settings, lighting styles and compositions without the limits of a traditional shoot.

Outcome

Campaign and catalogue became a single set of images. No truck left the warehouse.

Challenge

A city tee with an illustrated graphic that carries the whole idea. The campaign had to make Dubai the co-star without turning it into a postcard.

Idea

Old Dubai, not new. Wind towers, corniche palms, a seventies saloon, a corner shop phone. The graphic on the chest is the hero in every frame and the city is what it is standing in.

Craft

A cast from the city. Natural light by day, on-camera flash at night. Loose, candid, slightly over-exposed, the way the neighbourhood actually looks.

Outcome

Day and night frames, every one usable as a product shot.

Challenge

The Adizero range launching at once, across homepage, email and social, with days to do it and no shoot.

Idea

Speed as a feeling, not a stopwatch. Athletes at rest, mid-stride and mid-laugh on a single blue court, the product line-up as a grid you can shop.

Craft

A single blue for the whole system so every placement reads as the same launch. Portraits close, product clean, copy short: feel fast in all aspects of life.

Outcome

Homepage, email and social formats delivered as a single kit, every model, the same look.

Challenge

Launch the Kuwait national team kits, home, away and keeper, with the players themselves, and carry a single look from the announcement to every adidas store window.

Idea

Energy Unlocked. Each player stands inside a ring of the line itself, type wrapped around him like a stadium roar, on a wall of light that pulls its blue and gold from the flag.

Craft

Studio portraits with a single light system across every player so the squad reads as a set. Each kit its own colour world: home blue, away gold, keeper aqua. The lockup sits with the player, never over the crest.

Outcome

Hero portraits for the whole squad, the trio and group shots, and a retail takeover: window lightboxes, pillar wraps and changing-room screens across adidas stores.